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What’s cool about the internet

What’s cool and not so cool about the internet is how fast everything changes.

Personally, I like it. (I’m very flexible.) But just as soon as you understand yesterday’s paradigm, you wake up today and it’s all irrelevant.

Let me explain this a little more…

One reason I stopped blogging for about a month (besides a health problem I have) is I felt like I was just doing what everyone else was doing.

I am, if anything, an individualist.

If everyone is going east, I’ll go west–even if I know that’s a stupid direction to go in.

I think the label I’m searching for is “contrarian.”

I like being a contrarian.

I’m a very late arrival to web 2.0. Until I read my first blogs back in October, I had only used the internet for the basics–looking up stuff, banking, etc. Also eBay.

So, I sometimes feel like I’m always catching up. Affiliate marketing, AdSense, Ebooks, MyBlogLog–you know, that sort of thing.

Business has not really changed

But I don’t need to catch up. If anything, I’m really ahead of the game.

I’m nearly a half-century old! During that half-century, I’ve done everything from work as a welder to work for major corporations in white collar jobs.

I spent ten years working as an independent contractor selling, and doing well at it.

The internet (by this I mean webpages) is not reality. It provides us with a little faster, slicker representation of reality.

The rules haven’t changed at all. They’ve been sped up a lot. Also, (and this is the part I love the most) the barrier to entry to things like entrepreneurship, publishing, communicating, have been drastically lowered.

You want a business? Build a web page! Now, you’re in business.

You want to be a writer? Start a blog! I think you’ll be pleasantly surprised at how many people there are out there who really want to know what you think.

Find Brand You!

When I started blogging, everything I read said to have a tightly focused blog. I didn’t do that. Yet in a month and a half, I had what I thought to be respectable traffic.

This was all despite my constant experimentations.

With posts like this, which was a joke I think no one got. (Or if anyone got it, no one told me!)

So, instead of developing some plan to create such and such a blog, I just started, and the results weren’t too bad.

Just so you know, I finally found my focus. Read about it here.

Instead of deciding what this blog was going to be about, I let it evolve. And, by trusting myself, I found my real focus, what I call The Science of Getting Rich…Online, which is for me the nexus of a lot of things I’m intensely interested in, communication, social networking (again, communication), entrepreneurship, the realization of the power of the individual–all from a spiritual point of view.

So, when I read this article on netbusinessblog, and this article on whoisandrewwee, my initial reaction started to be: “Oh my God! It’s all changed again!”. But then I realized that it’s never changed, because “it” is not “it”. “It” is “me”!

There is only Brand You

You see, if you’re doing things right, what everyone else does is not really that important. Yes, it affects you. Yes, it makes you alter your plans. But, no, it does not alter the basic reason you’re in business, blogging, selling stuff, whatever your doing.

Because there is only one Brand You! And no one can take that away from you. Nor can they mimic it very well, for very long.

The reason you see so many blogs that all seem to say the same thing is that their writer’s are looking outside to find the answers.

The means are outside. The method (at least momentarily) might also be outside. But the real focus, the real meaning, Brand You never comes from the outside.

This is almost axiomatic.

I believe it was Eckhart Tolle who said: Get the inside right, and the outside will take care of itself.

Going back to the aforementioned articles, while probably right, we don’t have to worry about who is encroaching on your long tail keywords or content.

No one can express Brand You, but you!

The paradigm shift that Andrew is talking about is probably occurring in successful affiliate marketers. It’s worth noting and understanding. There’s actually a mathematical reason it has to occur. (I’ll explain this in a future post.)

But in the end it doesn’t matter.

Because if you can locate and understand Brand You, you can also understand how to communicate (market, if you will) Brand You. And this will be specific and unique to you.

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This entry was posted on Monday, July 9th, 2007 at 1:31 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.