Brand You, Redux
Chain Reactions
I grew up during the Cold War. I remember the Cuban Missile Crisis.
When I was a kid in elementary school, we would look at really boring black and white movies about how atomic explosions work…
Although the movies were usually made without a lot of creativity, the subject (blowing up a lot of stuff!) was cool–at least to a ten-year old.
To explain “chain reactions” (what an atomic bomb does) in the movie, I remember seeing a guy wearing a suit standing in a completely empty room with one mouse trap sitting out in the middle of the room.
The guy, the announcer, throws a ping pong ball into the room.
Nothing happens.
In the next shot, the same announcer stands in the middle of the same room, except now there are hundreds of mouse traps lying on the floor, each cocked and ready.
He throws another ping pong ball at random out into the room.
What happens?
Of course, the ball hits one mouse trap, which knocks the ball in another direction, springing another mouse trap, while the sprung mouse traps jump up and hit other mouse traps, which spring more…
You get the idea! A chain reaction!
Basically all hell broke loose, which I guess would be a good description of an atomic explosion.
How Blogging Is Like An Atom Bomb
When I came off of my hiatus and started writing on a daily basis again, I had found my focus. You can read all about this, here, if you wish. I wanted to center this blog around the ideas in Wallace Wattles’ book, The Science of Getting Rich.
That’s still very much the focus of this blog, what’s happening though is this.
One post leads to a comment, which gets me to read other blogs I haven’t really paid much attention to, which lead me to other thoughts and other blogs, were I find the same thoughts I was having or reading about stated in a different way, which leads me to a need to write more about the idea in my original post, which leads to…
You know, a chain reaction!
Everyone Is Looking For Brand You!
There seems to be a meme running around the blogosphere centered around the internet’s general reaction against shallow, oftentimes repeated, content.
You see this on many levels.
Google’s cracking down on whore sites that basically just take wikipedia articles, paste them on a webpage, and then surround it with AdSense ads.
Aaron Wall just wrote a great post about crappy content on his blog.
Bloggers, in general, backing off of just repeating who did what.
Readers wanting more of what Aaron calls information that is filtered through the writer’s mind.
All this points to what I was trying to say in my last post.
What’s really important is you find Brand You!
You are so unique that no one can copy Brand You, once you’ve found it.
When you find Brand You, it’s going to be so compelling that a lot of people are going to be very attracted to it.
We like truth, and we especially like insightful truth.
That’s the hallmark of Brand You.
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